Seven Propaganda/Marketing Techniques Used to Influence Your Thinking
Assignment - Step 1 - Know how to identify these techniques in advertisements you come in contact with regularly. If I show you an ad, you should be able to label and describe which technique(s) is/are being used.
Step 2 - Start collecting advertising examples of each of the seven techniques and be ready to fully describe what is being used.
Step 3 - Put your examples into a PowerPoint presentation with one slide per example. Put the highlighted technique as the title of the slide and only include other techniques on the page if they're also present in the example.
Step 4 - When finished, upload the presentation using the Submit Assignment form above.
Improve and Innovate -
For this in-class only assignment, watch the short slide show below or download the PowerPoint file below and follow the instructions. The last slide is MY simple example and you may not copy it. You can create your improvement image in either PowerPoint, or in Paint.net (or both, as I did).
Follow the instructions but Be Cleverly Creative with this please. I'm looking for your "outside-the-box" thinking. The improvement you make needs to be a useful one and realistically possible (e.g. NO time travel). I will expect a submitted file with the image and description neatly on one page.
Deconstructing Innovation Assignment -
Download the **UPDATED (11/29)** file below and follow the steps.
I've included my expectations for the PowerPoint assignment in the file along with grading information.
Blue Card Assignment -
For the technology/innovation you selected on Wednesday, please submit a simple bulleted list in a Word file, with one bullet for each answer to a "5 W's" question:
Invention and Innovation -
After we finish the slide presentation discussing what has motivated innovation throughout history, download the file linked above, which is a spreadsheet file (innovations.xls) of the list of singular technological moments we went over in the slide presentation.
Your first job is to group the various items in the list into categories representing shared similarities between the inventions. You decide what categories you want to use, but try to make them as broad as possible. For example, some of the inventions have to do with transportation, so make that one of the categories. Once you've come up with at least three categories (including Transportation), move the items in the list into those categories. Don't create a category that has only one item in it. Remember these are categories of shared similarities, so having only one thing means it isn't sharing a similarity with something else. So, come up with something else as a category. Also, take a look at the questions in the TechAdoptEd article below to help you.
TechAdoptEd: Invention and Innovation
After you have created your categories and moved each item into them, choose three items, one each from any of three different categories, write them on a separate line below each category, and below that, write which of the first 12 TechAdoptEd questions each item answers. Some items may answer more than one question. If so, write down all the questions it answers. Then save the document and send it back to me through the upload file widget up on the left.
LINK: Knowledge Web
James Burke looks at history in a way that is different from the way we usually learn about it. In his view, things come about because somebody at a certain moment made a new connection between things that other people had made or were talking about - and ended up with something that became more important because of the connections that happened after it.
What was that again?
OK. Just click on the link above that says Knowledge Web. It will take you to James Burke's website with a video that explains what he's trying to do. After that you can check out his page of journeys through history based on these connections (by clicking the second Knowledge Web link in the first line of this paragraph).
You can read the connections between
If you look at that list, it's pretty silly sounding, but the connections are there. Take a look, if you don't believe me...I particularly like the ones that start with Mozart and Goethe (which is why they're linked).
Read through as many of the tours as you want, but read through the two I put links on for sure (Mozart and Goethe). You only have to do the following for ONE of the tours.
Final Assignment - Favorite Song
Many people use the phrase "I love that song" a lot. I'm sure you've said it yourself.
For this assignment, I'm going to give you the opportunity to tell others what your favorite song is. Yes, your ONE favorite song.
Repeat: ONE SONG.
You'll have to give us the exact title of the song, of course, and include the name of someone who performs it, but you cannot speak to us about the performer beyond giving us a name. Your Favorite Song assignment is not about its performance. It's about the song itself.
I'll expect you to find out when the song was written and who wrote it. If the song ever reached a No. 1 status on one of the charts, that would be useful to let us know, too. Any other details about the song you can find would also be welcome.
But the nitty-gritty part of this assignment is your description of the component(s) of the song that make it your favorite. You're going to have to deal with at least three of these components IN DETAIL:
No, you have to say something more like, "The melody is really interesting. It starts out with a repeating pattern that gets expanded at the end, and makes the singer have to reach up into a high register at the end. When the singer hits those final high notes, it's very exciting because the song builds to a big climax. But you keep hearing the pattern again and again, which helps you listen more carefully to the words." Then you could go on to talk about the important points in the lyrics, and which verbal imagery is most important to you and why. Or you could talk about the ways the rhythm controls the movement of the song - is it driving, or is it rather softly insistent? Or you could mention how the harmonies move in and out of interesting chords that are happily repetitive or amorphous or surprising. And so on.
If you describe the song in detail, somebody else will be able to listen to the song and recognize the points in the song that you are describing. They would then be able to decide more specifically if the effects of the song work for them the way they work for you.
You must have access to a performance of this song, either through your own device or via a download link. Ideally, you could open it up in Audacity and extract clips that illustrate your comments about the song's components. Your presentation will then include those clips surrounded by words describing them.
Your final version of this assignment will be written up and added as a separate page of your website complete with audio clips interspersed throughout.
By the way, this can be any kind of song - a church hymn, a song you learned as a kiddie, an aria from an opera, a song from the radio, whatever - but it MUST include real lyrics and a recognizable melody.
Assignment: Paradox of Choice (Now Due April 9)
Watch the video on the Home page (under Big Ideas) done by Barry Schwartz on the Paradox of Choice.
Be ready to discuss his main points and how you feel about them personally.
Consider these ideas:
What you need to do next:
Before you get into the full details of your presentation, please submit a detailed description of your presentation to me for approval, either through this website, or Edmodo.
The final version must be in a form that can be shared online.